Yes to gay marriage ad
Same-sex marriage plebiscite: Vast difference in ‘Yes’ and ‘No’ advertising dollars
Gay marriage opponents have spent twice as much as the “Yes” campaign on television advertising despite claiming they would be fighting a “David versus Goliath battle”.
The estimates come as reports emerged of “Vote No” graffiti and swastikas being scrawled across public transport in New South Wales, and rocks being thrown at houses flying rainbow flags.
Leading “No” campaigners the Coalition for Marriage are believed to have spent almost $4 million on television advertising to date.
The Equality Campaign meanwhile has spent $1,975,172 on television ads.
The analysis comes from marketing analytics solid, Ebiquity, as the campaign enters its eight week from Prime Minister Malcolm Turnbull’s announcement of the government’s intention to hold a postal survey.
The assessment doesn’t include a cost analysis of tactics such as the “Yes” campaign’s mass text note at the weekend but the firm’s monitoring of push, television and radio advertising indicates homosexual marriage advocates are being outspent.
The two leading “Yes” groups, The Equality Campaign and Australian Marriage Equality, have collecti
Same-sex marriage campaigners hit endorse with Yes advertisement
Advocates for same-sex marriage have fired back at an disagreement ad which claims that changing the Marriage Execute could lead to extreme gender studies programs existence taught in schools.
The Coalition for Marriage on Tuesday released its first television ad, which featured three mothers and argued that children would be exposed to compulsory classes on gender theory if similar sex marriage was legalised.
Why the No campaign's ad will work
The people running the No campaign realize a thing or two about running an advertising campaign.
Australian Marriage Equality has now released its possess ad, featuring Dr Kerryn Phelps.
"Over the coming weeks we'll be hearing a lot about whether our family and friends who are gay or woman-loving woman can get married," she says in the ad.
"Sadly, some are trying to mislead us, like this ad does, by saying it will have a negative impact including on young people.
"The only new people affected by marriage equality are young lgbtq+ people who, for the first time, will acquire the same dignity as everyone else in our country, and they merit that."
Loading...Lyle Shelt
'Deliberately misleading': First 'vote no' to homosexual marriage advertisement airs
The advertisement, by the Coalition for Marriage, features three women concerned about what their children will be taught in schools.
"The school told my son he could wear a dress next year if he felt like it," one says.
"Kids in Year 7 are creature asked to role play being in a same-sex relationship," another says.
The Coalition for Marriage, the key organisation behind the 'no' campaign, said in a statement, the "plebiscite is a referendum on consequences".
"Removing gender from our marriage laws means removing gender from our classroom.
"This ad will play an significant role in helping Australians understand that saying 'yes' to gay marriage would mean saying 'yes' to radical same-sex attracted sex education in schools."
But The Equality Campaign has slammed the advertisement, explaining it "dishonest", and saying that it aims to split Australians on the issue.
“The people behind this ad grasp that Australians consider everyone should possess the same opportunity to marry, so they a
Gay marriage advocates launch TV ad
Same-sex marriage advocates hold launched a television campaign to hit back at "dishonest" ads warning homosexual marriage could impact what children are taught in schools.
A television ad from the Coalition for Marriage featuring three mothers warning against a "yes" vote in the upcoming postal survey has been criticised as dishonest by many Liberal and Labor politicians.
The Equality Campaign is fighting back with a commercial featuring prominent doctor Kerryn Phelps.
"Sadly, some are trying to mislead us enjoy this ad does, by saying there will be a negative impact, including on young people," Dr Phelps says in the ad, set to punch television screens this week.
"The only young people affected by marriage equality are young gay people who for the first period will have the alike dignity as everyone else in our country and they deserve that."
The three mothers in the "no" TV ad express concerns about how same-sex marriage would affect what was taught and promoted in schools.
It features Melbourne lady Cella White, who says her son was told he could wear a dress to school next year if he
Same-sex marriage: The No campaign's first television ad is smart marketing that will reach families
Modern storytelling in marketing is about engaging your audience in a story that allows them to join the dots as they go along, to be engaged and help create that story.
This creates the perception that what you are doing is telling a organic, authentic and engaging story from a point of view that the victim market can understand and connect with.
It's one reason modern marketers use the "internet famous" in advertising campaigns. It helps the market connect more rapidly to the brand as they perceive the word to be less risky, more real and more credible than an advertisement that is put together in a slick studio.
It also helps present the perception of a brand that listens to its consumers and understands their needs — or fears.
This was the aim of the of the first advertisement from the No campaign: to modify our perception of who a No supporter is and why they are voting no, and setting the opening chapter for the story that the No campaign will construct over the coming weeks.
Women soften the message
The indicate of view used gender well to counter ou